The use of video content is growing rapidly as people are finding videos to be more engaging and easier to recall. You can use video marketing to easily drive more views, more engagement and more response than any other digital content option.
Users spend 88% more time browsing on websites that have videos as 93% of businesses gain a new customer as a result of posting a video on social media.(SocialMediaToday)
Some people may think that the key to success on YouTube is to post as many videos as they possibly can, as often as they can.
While there’s no secret formula for guaranteed success on YouTube, our recommendation for our Marketing Year clients is that your goal should be to post one video per week. Think about how often you watch YouTube videos and then think about how often you think your audience watches Youtube videos and let that be your guide.
You don’t want to burn yourself out trying to produce too many videos at once. You also don’t want to sacrifice quality for quantity. The more you create and upload videos, you’ll find your groove and figure out a schedule that works for you and for your audience.
Always check and keep track of your impressions and your number of views. Get feedback from your viewers; never be afraid to ask your audience “hey, do you like the videos I’m putting out there?” Don’t just upload videos and forget about them. Look back at the statistics to help you determine what upload frequency is right for you.
Wondering what more unique online content will do for your firm? Visit lawfirmmarketingyear.com to see how we can make you a year-long digital marketing plan in less than two weeks.