The Google Map’s pack is sometimes called the 3 pack, the snack pack and Google Local. Before we dive into the details, let’s begin by going over what google local is.
What is Google Local?
Google maps is a free online map from google that is accessible through your web browser or on the mobile app – something that you most likely use day to day. You can use google maps to get step by step instructions and also find out information about local businesses.
Google local is used within Google maps to show local results for people who search for businesses and places near their location. These results are shown in a number of places across maps and search. For example, you’ll see local results if you search for “coffee shop” from your mobile device. Google will try to show you the kind of nearby establishment you want to visit.
What is the Google Maps Pack?
The google maps pack (or google 3 pack) refers to the 3 businesses that appear on the search engine results page that are related to your search. If these businesses have their Google my business profile set up correctly, you will be able to easily see the name, address, phone number and other important information as well as where they are located on a map in relation to one another.
How do I Get on Google Maps?
To rank highly on google maps, you have to get your business on there in the first place.
- Search for your business in maps and if it appears, claim the listing.
- If it doesn’t appear, add it as a place to maps and claim the listing.
To claim your listing, you will need a google my business account where you will have control over what shows up in search results regarding your business.
How Can My Law Firm Rank Higher on Google Local?
Complete your google my business (GMB) listing.
Your law firm’s ranking in Google Maps correlates directly to the completeness and accuracy of your Google My Business listing as well as a few other factors. Google wants to display as much information about a business to consumers as possible.
To rank higher on Google Maps, each of the following areas of your GMB profile need to be complete and optimized specifically to your law firm.
Enter complete data
You’ll want to make sure to enter complete data as businesses with complete and accurate information are more likely to be matched with corresponding searches. Make sure that all of your business information is entered correctly into Google my business so prospecting clients easily know what you do, where to find you, how to contact you and at what time. Be sure to provide the important information such as your physical address, phone number, category and company attributes. Keep this information updated as your business changes.
Verify your location(s)
Next, make sure you verify your law firm’s location to give it the best opportunity to appear when being searched. This will be done via a verification code on a postcard mailed to your physical location.
Keep business hours up to date
Be sure to enter and update your law firm’s open hours as well as special hours for holidays. This lets existing as well as potential clients know when they can contact your firm.
Manage and respond to client reviews
Responding to reviews is a great way to interact with those that have used your services and shows that you value their feedback. Positive reviews from your clients will increase the likelihood of potential clients contacting you or even choosing your law firm over your competition.
Add photos of your law firm
Adding photos of your firm will show potential clients what you have to offer and could even answer any questions they may have.