Surveys suggest that as many as 82% of people that are searching online for an attorney will look at the reviews. Online reviews can help your business in a myriad of ways. They can help influence a prospect’s decision, they can make your business stand out in the Google map Read more…
Using video is an essential part of your online marketing strategy; you’ve probably heard that before. But have you ever stopped to consider what kinds of videos would be the best ones to prioritize? If you haven’t already watched our video on client testimonial videos, that would be the next Read more…
Some people ask us “Why is YouTube so important?” Well for one thing, it’s the second largest search engine in the world and it’s owned by Google. Need I say more? 79% of internet users have a YouTube account. Around 60% of businesses use YouTube for their marketing. YouTube is Read more…
Have you ever wondered how Google decides which law firms come up in the map results when someone googles a certain phrase? You might even be wondering why your law firm doesn’t come up! Well, one factor in that decision is the category selection in your company’s Google My Business Read more…
When looking at factors that help your SEO, everyone always tells you that backlinks are important. However, what exactly is a backlink? A backlink is simply a clickable link to your website from another website. They can also be called “inbound links” or “incoming links”. Why are backlinks important? Google looks Read more…
One kind of video that applies to any business is customer testimonial or customer experience videos. Who better to sell your products than current or past happy customers? Our team always encourages our clients to capture a few of these videos to mix into their marketing strategy. The longer form Read more…
One question we get often is, “okay, now that I’ve invested time and money into creating video content – where should I put it?”. Video content can go in so many places – your YouTube channel, on your Facebook page, on LinkedIn, on your website and on Instagram just to Read more…
We like to say that video production doesn’t have to be a “big production”. With today’s technology, you can create a high-quality video yourself with just a few pieces of equipment. In this post, we are going to go over the top 3 things you need to make a professional Read more…
Have you ever wondered, “Is Facebook important for my business?” The short answer is “Yes”, but it’s a bit more complicated than that. According to recent studies, 81% of Americans are on Facebook and they spend over 30 minutes per day using it. This is more than they use Twitter, Read more…
The use of video content is growing rapidly as people are finding videos to be more engaging and easier to recall. You can use video marketing to easily drive more views, more engagement and more response than any other digital content option. Users spend 88% more time browsing on websites Read more…