Improve your Local SEO with Online Reviews

Surveys suggest that as many as 82% of people that are searching online for an attorney will look at the reviews.   Online reviews can help your business in a myriad of ways. They can help influence a prospect’s decision, they can make your business stand out in the Google map pack, they can show how you handle good and bad clients…But, did you know that they can also help with your SEO or search engine optimization? When someone leaves your business a review on Google, they tend to talk about the job that was done and the interaction that they Read more…

Video Ideas for your Law Firm

Using video is an essential part of your online marketing strategy; you’ve probably heard that before. But have you ever stopped to consider what kinds of videos would be the best ones to prioritize? If you haven’t already watched our video on client testimonial videos, that would be the next one to watch. It goes into detail about how we go about capturing testimonial videos and provides tips and tricks if you’re looking to capture them on your own if you’re just getting started using video to market your firm.  Our first recommendation for the kinds of videos you should Read more…

How to Improve Your YouTube Video to Get More Views

Some people ask us “Why is YouTube so important?” Well for one thing, it’s the second largest search engine in the world and it’s owned by Google. Need I say more?  79% of internet users have a YouTube account. Around 60% of businesses use YouTube for their marketing.  YouTube is where your audience is…so you have to make sure you’re there, too. And there are lots of things you can do to make it easier for your videos to be found and come up in search results. Make sure your video has a strong title and description. A lot of Read more…

How to “Spy” on Your Law Firm’s Competition using their Google Business Profile

Have you ever wondered how Google decides which law firms come up in the map results when someone googles a certain phrase? You might even be wondering why your law firm doesn’t come up! Well, one factor in that decision is the category selection in your company’s Google My Business profile.  You may select one primary category, but you can select up to 10 categories overall.  However, for law firms, there are multiple categories available as seen below: Attorney Administrative attorney Bankruptcy attorney Bankruptcy service Civil Law Attorney Criminal justice Attorney Divorce Lawyer Divorce Service Elder Law Attorney Employment Attorney Read more…

What are Backlinks and Why are They Important?

When looking at factors that help your SEO, everyone always tells you that backlinks are important. However, what exactly is a backlink? A backlink is simply a clickable link to your website from another website.  They can also be called “inbound links” or “incoming links”. Why are backlinks important? Google looks at a backlink to your website as a “vote” or “thumbs up” that the webpage the link is pointing to has quality content.  This is because most people would not link their website to a page that they considered bad. The more backlinks that your website receives, the more “votes” Read more…

How Client Testimonial Videos can Improve your Business

One kind of video that applies to any business is customer testimonial or customer experience videos. Who better to sell your products than current or past happy customers? Our team always encourages our clients to capture a few of these videos to mix into their marketing strategy. The longer form videos, usually around 3 minutes, can live on your website and YouTube channel and then you can post them periodically on social media. We also like to break up the client responses so that shorter clips can be shared on platforms like Facebook, LinkedIn and Instagram and to stretch the Read more…

2 Things To Consider When Making Videos For Instagram

One question we get often is, “okay, now that I’ve invested time and money into creating video content – where should I put it?”. Video content can go in so many places – your YouTube channel, on your Facebook page, on LinkedIn, on your website and on Instagram just to name a few. However, depending on where you’re looking to post a video and how you’re looking to post it may determine how it’s produced. If you’re looking to use Instagram as one of the main platforms for your video content, the first thing to consider is length. The Instagram Read more…

Video Equipment for DIY Videos

We like to say that video production doesn’t have to be a “big production”. With today’s technology, you can create a high-quality video yourself with just a few pieces of equipment. In this post, we are going to go over the top 3 things you need to make a professional looking video. 1. High-quality camera This could be the camera on your phone, tablet or computer OR a camera like this one, which is called a DSLR. Just make sure it has video recording capabilities. DSLR cameras (digital single-lens reflex) are the most popular types of cameras (for both photography as well as filming Read more…

The Best Ways to Use Facebook For Your Business or Law Firm

Have you ever wondered, “Is Facebook important for my business?” The short answer is “Yes”, but it’s a bit more complicated than that.  According to recent studies, 81% of Americans are on Facebook and they spend over 30 minutes per day using it.  This is more than they use Twitter, Instagram, LinkedIn, Pinterest and any other competitor. So, don’t tell me that your clients aren’t on Facebook because they definitely are. However, Facebook is not meant to be used primarily for client acquisition and I think that this is where most businesses get confused.  Owners see no immediate return on Read more…

How Often Should I Post Videos Online?

The use of video content is growing rapidly as people are finding videos to be more engaging and easier to recall. You can use video marketing to easily drive more views, more engagement and more response than any other digital content option. Users spend 88% more time browsing on websites that have videos as 93% of businesses gain a new customer as a result of posting a video on social media.(SocialMediaToday) Some people may think that the key to success on YouTube is to post as many videos as they possibly can, as often as they can. While there’s no Read more…